There was lots of support at the 30 Days of Loved and Safe campaign launch at the Goldfields Family Centre yesterday. Launched during Children’s week, by Mark Davies, Interim Administrator for Central Goldfields Shire, and Sue Bray from Best Start at MDHS,  the campaign runs for 30 days from 1 November – 30 November, and each day for 30 days – Hugs and Cuddles, the Loved and Safe message bears, will send out a fun idea for families to enjoy with their children.

Loved and Safe messages will be promoted through social media posts on Go Goldfields’ Facebook, Twitter, Instagram #LovedandSafe and website, on daily broadcasts on Goldfields FM, and through the networks of local schools and Early Years organisations. The Maryborough Advertiser will also be promoting the campaign.

Families can upload photos of them sharing a Loved and Safe activity with their children with #LovedandSafe to Instagram, and are encouraged to look out for Hugs and Cuddles who will be popping up about the Shire throughout the campaign.

The Australian Research Alliance for Children and Youth (ARACY) find that children and young people that are loved and safe are more confident, have a stronger sense of self-identity and have higher self-esteem. They also are more likely to form secure relationships with family and friends and are more resilient.

The 30 Days of Loved and Safe campaign is a collaboration of many of the partner organisations that make up the Go Goldfields Children’s and Families Action Group. A working group representing Maryborough Education Centre, Salvation Army, Maryborough and District Health Service (MDHS) – in particular Best Start – along with backbone support from Go Goldfields, have designed and developed the pilot campaign.

Look out for the Loved and Safe campaign from 1 November at Go Goldfields website, Facebook, twitter and Instagram.